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Vote Tripling: Beyond the Pledge
This training will detail how campaigns can use “Vote Tripling” as part of their GOTV efforts, a free, open-source RO technique designed by behavioral scientists specifically for non-activists. To win with relational organizing, Democratic campaigns must get their non-activists to mobilize their friends. Non-activists are the majority of the Democratic Party’s base, have stronger ties to irregular voters, and may be more effective messengers than activists. To get non-activists to be relational organizers, campaigns must use techniques simple enough to get strong engagement from impatient non-activists and elegant enough to help those non-activists select which friends they’ll mobilize and remind them to take action on Election Day. In this training we’ll talk about how your campaign can get many thousands of non-activists to urge three friends to vote on Election Day.

Mar 19, 2019 12:00 PM in Pacific Time (US and Canada)

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